As graphic design intern for The Vital Voice Magazine, I was asked to design the logo for St. Louis' annual PrideFest. The Vital Voice is the media sponsor for the event. The Pride committee decided on the theme, It's Here It's Everywhere, as well as the creative direction for the theme. Based on their instruction of keeping within the style of vintage Las Vegas neon signs (simple, yet bold and flashy), I created the following logo.
There are two logos due to the neon not showing up too well on a white background. Both logos will be used in tandem for the same marketing, collateral and merchandising items to publicize the event. T-shirts, hats, postcards, posters and letterhead are just a few of the items on which the logos will appear until and through the event in June 2011.
Basic Logo on White Background
Neon Logo on Black Background